Six Nazi party rallies were held there between and In a propagandistic way a relation was to be drawn between the Nazi movement and the glory of the medieval emperors and the meetings of the Imperial Estates which had been held in Nuremberg in the Middle Ages.
The whole site is now a memorial maintained to commemorate the victims of Nazi repression. Post war the site has been used for numerous activities. For example, it has hosted the annual Norisring Speedweekend motorsport festival since , and the Rock im Park rock music festival since From onwards, a park named "Luitpoldhain" literally translated: "Luitpold grove", named after Luitpold, Prince Regent of Bavaria existed here.
In , Hitler replaced the park with a strictly-structured deployment area, the so-called "Luitpoldarena", with an area of 84, square metres 8.
During the party rallies, deployments of the SA and the SS with up to , people took place in this area. The central "relic" here was the " Blutfahne " Blood flag , which was allegedly carried by the Beer Hall Putsch rebels and was soaked with the blood of one of them.
At the "Blutfahnenweihe" Blood flag consecration , new "Standarten" flags of SA- and SS-units were "consecrated" by touching their guidons with the "Blutfahne".
