After allegations of sexual misconduct, the male co-anchor of the program is forced off the show. Aspects of the MeToo movement are examined from multiple perspectives as more information comes out regarding the misconduct.
Subsequent seasons focus on other political topics and current events, including the COVID pandemic , racial inequality , the Capitol insurrection , and the Russian invasion of Ukraine. The second season premiered on September 17, Alex Levy co-anchors The Morning Show TMS , a popular morning news program broadcast from Manhattan on the UBA network, which has excellent viewership ratings and is perceived to have changed the face of American television.
In the first season, after her on-air partner of 15 years, Mitch Kessler, is fired amid a sexual misconduct scandal, Alex fights to retain her job as a top news anchor while paired with a new partner, Bradley Jackson, a field reporter whose series of impulsive decisions increasingly threatens the network.
Meanwhile, Bradley deals with an identity crisis. In the third season, the network struggles for viewers for its subscription service and contemplates a takeover by tech titan Paul Marks. On November 8, , it was announced that Apple had given the production a series order consisting of two seasons of ten episodes apiece. Carson was expected to act as a writer and showrunner for the series as well. He was replaced as executive producer and showrunner by Kerry Ehrin. On June 22, , Aniston revealed in a Variety interview with Lisa Kudrow that the show's development began prior to the Me Too movement , but was ultimately reworked to include and partially focus on it.
On May 1, , Apple renewed the series for a fourth season. Alongside the initial series announcement, it was confirmed that Aniston and Witherspoon had been cast in the series' lead roles. Principal photography for the first season commenced on October 31, , at the James Oviatt Building in Los Angeles.
