A Las Vegas-based dating website for the post-"Fifty Shades of Grey" era has gained steam, now with 2 million members, 44 percent of whom are female college students seeking a "sugar daddy. UCLA was among the fastest-growing "sugar baby schools," with Bruins looking for a wealthy partner in a "mutually beneficial" relationship, according to a report this week from the website, SeekingArrangement.
Southern California is probably one of our biggest markets," said SeekingArrangement. Get Los Angeles's latest local news on crime, entertainment, weather, schools, cost of living and more. Here's your go-to source for today's LA news. The site was founded in by Brandon Wade, a self-professed nerd who didn't receive his first kiss until he was a year-old MIT student.
Wade, pictured at right with his wife Tatiana, has since created a small dating-website empire that he says is a more honest approach to what people really want from relationships. On the website, a sugar daddy is described as "a successful and generous man who is willing to pamper and offer financial help or gifts to a young person in return for friendship and companionship," while a sugar baby is "an attractive, ambitious and goal oriented individual who has a lot to offer.
Similar to Christian Grey and Anastasia Steele in the bestselling erotic novel "Fifty Shades of Grey," the mostly older men and younger women who find each other through SeekingArrangement. I feel like I'm losing my dignity each time I see a man," Lyla said. More: Top 75 "Sugar Baby Schools" for In a still-struggling economy where jobs are scarce β especially for students with short resumes β the "sugar baby lifestyle" is a way for students such as Lyla to pay for tuition and skip student loan debt, according to the SeekingArrangement.
And you're getting some business sense and contacts. In , the site saw a 58 percent increase in the number of college students signing up, she said.
