It covers every major subsection of keywords you can negate. Simple, just add the following negative keywords to the list:. These should usually be added to any campaign by default. Feel free to pick and choose the ones that are relevant to your campaign or use them all. Avoid keywords from people who are looking for research and data to cite or looking for loosely related information:.
A bit tricky. You can use these keywords to avoid software developers who are looking for free stuff:. Be careful to not exclude the geographies you want! And know that some cities, e. Newark, show up in multiple states and countries. Explore some real examples of tangible results. Our latest thoughts, ideas, and approaches. Have questions? Want to inquire about our solutions? Please fill out your information to get in touch. Or, perhaps you need help with your channel strategy. Our digital marketing experts love answering complex questions.
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What are negative keywords? You WANT your ad to show up when people in that area search for things like: chauffeur service hire chauffeur cost of private chauffeur best chauffeur company, etc. This key phrase is completely irrelevant and Shopify should not be paying for this.
These people are not looking to buy at all. Their buyer intent is zero. Therefore, make sure you include this in your negative keyword list so you are not paying for ads on this term. They are looking for a specific website and will be blind to almost everything else. Attempting to show an ad to sell them on something that costs money is a waste of money. While some of them have buyer intent, the intent is geared towards a specific website.
