Ireland's top models of the last decade had to put up with some seriously ridiculous photocalls and we've trawled through the archives to reflect on all that was.
A product promotion wasn't complete without a bikini-clad stunner posing in public beside some corporate chap in a suit from onwards - a trend which has thankfully all but died out in recent years.
Today's top videos There were some recurring tropes of ridiculous photocalls we simply couldn't escape so here's a rundown of the worst shoots models had to take part in There mustn't have been a single Irish mammy in PR and marketing until the end of the decade when these ridiculous photocalls faded into oblivion. If there had been even one Irish mammy near any of these photocalls they would have intervened and said the girls would catch there death. We can't help but feel the gal in the pink's face says it all about the mood of models during this overdone trope of shoots.
It always seemed unfair that men would be fully dressed and protected from the elements while their female counterparts had to freeze. Perhaps more female editors in papers etc would have meant better gender equality when it came to the demand for stripped-down shoots from both sexes. There wasn't a nightclub in the country that wouldn't shell out for one of Ireland's mega babes to do a meet and greet much to the delight of lads all over the country.
Once a decade, the best in the business got a break from ridiculous photocalls on street corners and ended up in bikinis in their intended location. When we did see the gals fully dressed, it was often in wedding dresses in the most bizarre places.
