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Every day thousands of Kiwis compulsively swipe through dating app profiles like it's their job. But how many actually find what they're looking for? Photo: Good Faces Agency. The fertility crisis is disproportionately affecting people in their 20s. Add to the mix post-Covid shyness, smartphone addiction and men's uncertainty about how to behave post MeToo, and we have got a modern dating crisis on our hands, she tells RNZ's Nights.
As a longtime online dater, in the last couple of years, Boyle and her single friends noticed the apps were getting more mercenary and charging more.
I just thought 'that's not right and it's not working either'. The dating app industry as we know it kicked off with the launch of Tinder, she says, the first mainstream swipeable smartphone dating platform.
After a "golden era" five years ago when most apps were mostly free, many now operate on a 'freemium' model in which users can apparently sign up and browse for free, but receive a reduced service without paid features. A company called Match Group - "the Facebook or Google of dating" - owns Hinge, Tinder and the vast majority of other dating apps, Boyle says.
Match Group commands a 60 percent share of the global market while Bumble Inc which owns Bumble has a 30 percent share. Photo: Jep Gambardella. Some IT experts believe dating app algorithms even intentionally "break down" their users mentally to make them think they are the problem, Boyle says. Loneliness is one of the most shameful mental health afflictions. So it's perfect business conditions, in my opinion, because there's no scrutiny, people aren't really loudly complaining about it and they're escalating their subscription costs and payments up and up and up in the hope of finding love.