Muzz formerly Muzmatch is a British marriage and dating app for Muslims. Muzmatch was first launched as a matrimonial website platform in by Shahzad Younas. It allowed complete anonymity for all of its members, with all profile pictures initially blurred, allowing only those "seriously" looking to find a bride or groom to pay a small amount to access a full, detailed profile description and picture. In , Younas quit his 9-year banking career at Morgan Stanley [ 4 ] and taught himself how to code, investing all of his savings in starting up the business.
The website platform was shut down, with the app having a soft launch in The funding was jointly led by U. In July , Muzmatch welcomed its three millionth user. The company claims it took four years to get to one million members and another year to reach two million. The Match Group took Muzmatch to court in February , alleging that the inclusion of the word "match" allowed the app to unfairly benefit from the reputation of popular dating site Match.
In April , London courts sided with the Match Group. In , the platform introduced selfie verification to ensure everyone on the app is verified. The company had a moderation team in Bangladesh, which, alongside its HQ in Aldgate , manually moderated every profile. In , Muzz reported having over 10 million members, more than , success stories, and a team of employees. The company ran a viral tongue-in-cheek marketing campaign across the London Underground tube network and the Manchester and Birmingham bus network.
In , the company launched a Brexit -themed marketing campaign on the London Underground. Ads with the message "Time to Leave the Single Market? In Jan , Muzz, in collaboration with a British single Muslim, launched a billboard campaign to "Find Malik a wife," [ 21 ] which ran across London, Birmingham, and Manchester. The campaign went viral, being covered across hundreds of news outlets and television programmes. Malik himself communicated with a number of singles who reached out to him via the website.
Over people completed the application form. The reveal stage showed the link between Malik and Muzz, with the humorous tagline "We'll say we met at the mosque". Contents move to sidebar hide. Article Talk. Read Edit View history. Tools Tools. Download as PDF Printable version.
