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Secure Transaction. Select Quantity:. Select QTY Quantity :. Not ready to place your order? You save. Current Stock:. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.
The only study materials to be endorsed by The Chartered Institute of Marketing CIM , all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann.
