Mais aussi, la question toujours actuelle de la place des femmes. La compagnie travaille notamment sur les mythes qui construisent l'imaginaire collectif ; Peter Pan, Hamlet, Dom Juan La compagnie a alors pris la production de Gerro, Minos and Him et Japan. Pour qui? En partenariat avec MPM. Their business plans allow for years of investment and loss, and loss is what too many are posting. Some high-profile start-ups have already cut back on staff and vision.
Others have disappeared altogether. Stores do it. Sell a toaster at cost, knowing that once inside, shoppers will buy your overpriced products too. So how, I ask you, did our music become their loss leader?
Several major labels contemplate giving music away for free in exchange for advertising revenue, further breaking down the consumer relationship between acquiring music and actually having to pay for it. Digital radio uses the same model, believing that music should stream free forever as their sites cash cheques from the ads they sell on the back of it.
Look how many major issues for our industry are being decided by companies with ulterior motives. We all know the figures on piracy and copying, but even the legal download prospect is challenging.
With 99 cents the average cost of a track, only about 30 cents gets back to the labels. How many downloads do you have to sell to cover, say, a 15, euro recording budget 20, US dollars at the time of writing? A mere 50, tracks. True, there are other sources of income on a recording, but with CDs dying out, the predominant one is drying up. Would you invest with that as your break-even? Beppe Greppi has his doubts — see his essay in the Network chapter.
