Cloud services are increasingly relevant in supporting business operations in Europe and represent a defining opportunity for business growth. Cloud adoption enables firms to scale up quickly, providing them with the means to innovate products, services, processes, and business models.
Moreover, cloud computing technologies are key enablers of new disruptive technologies such as generative AI. The research question for this study is to quantify the role of the cloud as a force multiplier for businesses in Denmark, Finland, and Norway. In a set of three country studies, we quantify the value generated to the whole economy thanks to the adoption of cloud services.
Furthermore, we quantify in particular the business benefits associated with the use of Amazon Web Services AWS cloud solutions. Our findings are based on a novel, Pan-Nordic online survey that reached around firms across the three countries.
In addition, the studies shed new light on the ways in which businesses of all shapes and sizes can leverage cloud not only to save costs and enhance revenues but also to accelerate innovation, boost productivity, ensure data security and achieve greater environmental sustainability. Among cloud business users surveyed for the study in the three Nordic countries:.
Finally, we find further value from the cloud can be unlocked by a increasing the share of sophisticated cloud users, and b increasing cloud adoption, particularly among small businesses. If you want to learn more about the economic impact of AWS in Denmark, download the full report in E nglish or Danish. If you want to learn more about the economic impact of AWS in Finland, download the full report in English or Finnish.
