Russell Brunson tried selling me Funnel Scripts, a software that does all your copywriting for you, just the other day. Today, he retargets me with an ad for The No B. Competing offers? Dan started publishing it way back in Which is chock-full of insights he and his team only discover by spending millions of dollars on advertising every single month to sell you crap like this. This gets you a free day trial to both newsletters. Plus try to sell you more expensive continuity programs and courses and live events and much much much more expensive masterminds and retreats.
For one, it perpetuates a style of marketing that needs to be dragged behind the barn and shot. If they cared about you making money, they would give you less not more. Three, it makes me sick to think about all the people buried in credit card debt because of Russell Brunson.
Katie Smith: Slip into your give-up pants, crack open a White Claw, and plop yourself down on the couch. We need to talk about the absolute dumpster fire that is the online course and coaching industry. My Favorite Program.
