Greenwald that aired on Disney Channel for four seasons between October and January Austin , who are also equipped with magical abilities. The three siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes focus on Alex's challenges in keeping her secret powers hidden while she deals with the social and personal issues of her youth.
She frequently uses magic in her everyday life, sometimes irresponsibly, and develops her supernatural abilities over the course of the series. The main themes depicted include family, friendship, and adolescence; the series also contains fantasy elements. It's a Laugh Productions produced the program, and it premiered on Disney Channel on October 12, The series ended on January 6, , to allow Gomez to take on more mature roles.
After its conclusion, the cast returned for a stand-alone television special in , titled The Wizards Return: Alex vs. Wizards of Waverly Place enjoyed consistently high viewership in the United States on broadcast television and tie-ins included merchandise, a soundtrack album and video game adaptations.
Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career apart from the program. Its series finale was the most-watched final episode of any Disney Channel series. His powers were transferred to his younger brother Kelbo.
In the third season Harper moves in with the Russo family, and Max's efforts to win the family wizard competition become more serious.
