It was a revelation! He realized the rich diversity of aromas found in wine. Jean Lenoir launched the first cycle of introductions to wine tasting in a Maison de la Culture with Georges Pertuiset , who won the prestigious award of Meilleur Sommelier de France in Jean Lenoir was the first person to bring wine into a cultural institution , like a work of art, on an equal footing with music and painting. He used an aroma-case containing aromas to teach introductory courses throughout France, with great success everywhere.
Just as the work of Daniel Spoerri, who opened a restaurant where he cooked, appeals to several senses, our book-objects call upon multiple sensory experiences, sight, touch and smell , breaking from the conventional way we relate to books.
This unique book-object, combining writings and scents, sparked immediate surprise and admiration from all, specialists and neophytes alike. It was also launched in Japan. He worked to uncover the secrets of these discreet guests of prairies and forests, to be found hidden under unexpected fungus smells of flour, coconut, camphor and primrose in the spring and autumn.
Specialized in the aromatic quality of food products, he focused his research on essential oils and aromatic preparations, studying different aroma extraction methods. It was the start of a longstanding collaboration between Jean Lenoir and the man he describes as the Β« scientific mentor Β» of his publishing house.
This was the first olfactory guide to discovering a region through its scents. The same year, Jean Lenoir stuck his nose into the glasses of a neighboring country, Portugal. In May of , Jean Lenoir was invited to Colombia along with five famous chefs, a chocolatier and a sommelier from France. A visit to the provinces of Quindio and Risaralda, to the Monte Negro National Park and Coffee Museum opened for Jean Lenoir the doors to the wondrous world of coffee and its growers, Β« cafeteros Β».
